The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Packaging / Sustainable
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Moving Image / Single
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft Category: Innovation / New Ideas in Design
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Innovation / New Ideas in Design
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Design for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Design for Good
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Promotional / Physical Items
Climate Realism
Agency: Leo Burnett Germany
Client: WWF Germany Category: Data Visualization / Static or Dynamic
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Craft / Animation
MullenLowe Global Rebrand
Agency: MullenLowe U.S. / New York
Client: MullenLowe Global Category: Brand Identity / Rebranding
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation Category: Posters / Series
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Annual ID:
OS24_DE004G
Award:
2024 Design Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Annual ID:
OS24_DE007G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_DE012G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Annual ID:
OS24_DE013G
Award:
2024 Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Annual ID:
OS24_DE003G
Award:
2024 Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE015G
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Annual ID:
OS24_DE016G
Award:
2024 Design Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Annual ID:
OS24_DE009G
Award:
2024 Design Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Annual ID:
OS24_DE010G
Award:
2024 Design Gold Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Design for Good
Annual ID:
OS24_DE011G
Award:
2024 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Promotional / Physical Items
Annual ID:
OS24_DE001G
Award:
2024 Design Gold Pencil
Agency:
Leo Burnett Germany
Client:
WWF Germany
Title:
Climate Realism
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS24_DE005G
Award:
2024 Design Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Annual ID:
OS24_DE014G
Award:
2024 Design Gold Pencil
Agency:
MullenLowe U.S. / New York
Client:
MullenLowe Global
Title:
MullenLowe Global Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE002G
Award:
2024 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_DE008G